Social media toolkit #LightTheNight
Lift our message higher, by sharing your experience.
Share why you Light The Night
Please use the following tools to help guide your social media activity for your Light The Night participation, but please personalize and share your own stories, photos and experiences as much as possible.
Social media tips
Simple ways to increase visibility, engagement, and connection with Blood Cancer United and Light The Night.
Tag Blood Cancer United and Light The Night on your posts.
This way, we’ll see and engage and potentially share.
Simply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified Blood Cancer United account.
@BloodCancerUtd
@bloodcancerunited
@bloodcancerunited
Tiktok:@bloodcancerunited
Branded hashtags
Branded hashtags help connect posts to campaign conversations and allow us to track engagement.
BloodCancerUnitedLightTheNight
LightTheNight
Best practice
- Hashtags should be used sparingly. They no longer significantly impact discoverability but can help connect posts to campaign-specific conversations.
- Use 1-2 branded or campaign-specific hashtags per post when relevant.
- Avoid using generic hashtags that don't tie directly to the campaign.
Tips for Instagram and Facebook stories
- Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.
- Search for Light The Night giphy stickers in Instagram Stories to add some fun and movement to your story
- Remember to tag Blood Cancer United in your story
User generated content best practices
- Use natural light and high-resolution images when possible.
- Keep the focus on you and your connection to the mission.
- Tag Blood Cancer United so your post can be amplified.
- If you’re also featuring a sponsor, team or honoree, tag them too.
- Include a short caption with your reason for walking or a fundraising ask.
Post ideas to get started
- Getting ready: Prepping your signs, or team t-shirts.
- Event day: Snap moments before, during, or after the walk.
- Honoring someone: Share a story or photo of your honoree.
- Celebrate: Show your joy in completing the walk!
For additional participant resources and tools, click here.
Three lanterns, millions of stories
Use these graphics or your own photos to share your support for Light The Night on social. Each lantern color represents why you walk:
Gold lantern: Remembrance of people we have lost
Red lantern: Support for people facing blood cancer
White lantern: Survivorship and people diagnosed
On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll.
Facebook:
I'm joining [TAG @Blood Cancer United] at my local
[TAG @BloodCancerUnitedLightTheNight] walk to bring light to the darkness of cancer. ✨
I'm walking for [insert personal why]. I am Blood Cancer United. ❤️
Join my team here: [LINK]
#BloodCancerUnitedLightTheNight #LightTheNight
Donate to my fundraising page here: [LINK]
#BloodCancerUnitedLightTheNight #LightTheNight
Instagram:
I'm joining [TAG @Blood Cancer United] at my local [TAG
@BloodCancerUnitedLightTheNight] walk to bring light to the darkness of cancer. ✨
I'm walking for [insert personal why]. I am Blood Cancer United. ❤️
Join my team through the link in my bio! #BloodCancerUnitedLightTheNight #LightTheNight
Donate to my fundraising page through the link in my bio!
#BloodCancerUnitedLightTheNight #LightTheNight